Coalition to Protect America's Health Care
Blue State Digital worked with the Coalition, an advocacy organization for hospital workers and patients, to increase awareness, create and implement a digital strategy, and grow its community of doctors, nurses, patients and all Americans who rely on hospitals. I wrote social media copy and worked on strategy, including for the below campaigns.
Our campaign to fight federal funding cuts to hospital patient care won Digital Campaign of the Year, Advocacy: Gold and Social Media Campaign of the Year, Advocacy: Silver at Modern Healthcare and AdvertisingAge's 2014 Healthcare Marketing IMPACT Awards.
The Coalition's Hospital Heroes campaign included a video series filmed in a Neonatal Intensive Care Unit, social media and UGC. We told the intimate and personal stories of hospital workers and their patients to give voice to those who would be most affected by federal funding cuts.
A social and UGC campaign that celebrated the accomplishments and everyday heroism of doctors and nurses, wherever they may be.