Purina
When the quality of Purina's pet food was called into question by a competitor, Purina took action to defend its name and reputation, building a standalone site and utilizing social media to rebut the claims and uphold its integrity.
When the quality of Purina's pet food was called into question by a competitor, Purina took action to defend its name and reputation, building a standalone site and utilizing social media to rebut the claims and uphold its integrity.
Our promise: Honesty in every bag. Integrity in every bowl. Trust in every bite. See more at http://t.co/ezXWKAZPMM. pic.twitter.com/x5nlDQxyg6
— Purina (@Purina) May 7, 2014
For 85 years, we have been committed to honesty. Learn more at http://t.co/Rb7sG7qkgK. pic.twitter.com/f8c6UFbwL2
— Purina (@Purina) May 9, 2014
Happy & healthy pets need nourishment; that starts with honesty about the food they eat. http://t.co/ezXWKAZPMM pic.twitter.com/8kY2BxGtfW
— Purina (@Purina) May 13, 2014
Honesty: what you can expect from a company with 85 years of experience. http://t.co/ezXWKAZPMM pic.twitter.com/tAEbUzSePz
— Purina (@Purina) June 19, 2014