Alex Mizrahi

Copywriter, Communicator, Strategist

Trying to promote your brand, business or cause online? You need a clear strategy and authentic voice to break through the digital clutter. No matter the platform—whether emails or websites, banner ads or social media—copywriter and strategist Alex Mizrahi has the creative skills and experience to help you grow your base and get your message out.

Highlights from my career journey. If you're old school and prefer to print out my resume, whether for perusing at your screen-free leisure or to use for dart practice, download it here!


Director of Communications Feb. 2018 - June 2019    Director of Social Media June 2017 - Feb. 2018    Community Manager April - June 2017

Director of Communications
Feb. 2018 - June 2019

Director of Social Media
June 2017 - Feb. 2018

Community Manager
April - June 2017

Event Marketing

  • Responsible for the creation and management of 1,000+ event pages for 500+ events, ranging from intimate workshops with 5-10 participants to major talks with 200-250 attendees

  • Handled all promotional efforts, including public outreach, social and paid media, tracking ticket sales, coordinating press coverage, and sending invitations, reminders and follow-ups

  • Speakers included Seth Godin, Marianne Williamson, Deepak Chopra, Alexandria Ocasio-Cortez, Reggie Watts, Sebastian Junger, Andrew Yang, Nouriel Roubini, Ndaba Mandela

Email Marketing

  • Wrote, A/B tested, and analyzed campaigns to members, 20,000+ subscribers, prospects, leads

  • Emails included weekly programming newsletters, monthly editorial newsletters, sales campaigns, product launches, social impact initiatives, and announcements

Communications

  • Managed content for in-house iPads, mobile app, member portal, and member Facebook group

  • Collaborated with the design team on marketing collateral for coworking, hotel, and private event sales — landing pages, fact sheets, flyers, placards, calendars, menus, gifts, and more

  • Copy-edited magazine articles, website content, and social media posts

  • Worked with our PR agencies on media strategy, story pitches, and outreach


Copywriter   July 2016 - April 2017

Copywriter
July 2016 - April 2017

  • Working with strategists, art directors, creative directors and media planners, I produced social media content, created emails and wrote website copy for Mercedes-Benz, smartUSA, The Fresh Market, USAA, Whirlpool and others, as well as for new business pitches.

  • My first three months were dedicated to writing and producing social media content for Mercedes-Benz USA and smartUSA, primarily for Facebook, Twitter, Snapchat and Instagram.


Copywriter   Oct. 2014 - June 2016


Copywriter
Oct. 2014 - June 2016

  • Created and helped execute digital and integrated campaigns for JPMorgan Chase & Co and its Chase Freedom, Sapphire, Ink, Ultimate Rewards and Retail Banking lines of business. This primarily included direct marketing emails, website copy, social media posts and banner ads.

  • Developed campaigns for product launches, new services and more, from ideation through execution.

  • Routinely presented our work to clients and contributed to new business pitches.


Social Media Associate   Oct. 2013 - Sept. 2014

Social Media Associate
Oct. 2013 - Sept. 2014

  • Composed strategy briefs; created content calendars and wrote social media copy; ideated and pitched advocacy and fundraising campaigns

  • Analyzed client platforms and performance and made recommendations for improvement; worked closely with the paid media and analytics teams to provide quantitative measurements

  • Thought leadership: wrote posts for the agency blog; curated and disseminated industry news; gave press interviews; spoke at MediaPost Social Media Insider Summit


Communications Manager   June 2011 - Oct. 2012


Communications Manager
June 2011 - Oct. 2012

  • Social Media / Public Relations: managed all social channels and utilized them for customer service, community outreach and branding; wrote press releases and case studies; pitched local, national and niche publications and blogs; submitted management for conferences

  • Marketing / Communications: wrote and edited blog posts, a weekly 10,000-member newsletter and a quarterly report for agencies; created a weekly internal newsletter and Lunch & Learns; monitored all CRM metrics and reported to COO regularly; organized industry events and company activities

  • Secured placement on Crain's 2012 Fast 50 list, as the eighth fastest-growing private company in New York


Executive Assistant   March 2007 - Feb. 2010


Executive Assistant
March 2007 - Feb. 2010

  • Managed all day-to-day responsibilities for motion picture talent agent Matt DelPiano; includes rolling calls, scheduling, maintaining project and studio grids and writing script coverage and breakdowns

  • Interacted with clients, producers, directors, managers, agents, studio executives and talent

  • Pitched television and film projects to a range of CAA clients