Highlights from my career journey. If you're old school and prefer to print out my resume, whether for perusing at your screen-free leisure or to use for dart practice, download it here!
Responsible for the creation and management of 1,000+ event pages for 500+ events, ranging from intimate workshops with 5-10 participants to major talks with 200-250 attendees
Handled all promotional efforts, including public outreach, social and paid media, tracking ticket sales, coordinating press coverage, and sending invitations, reminders and follow-ups
Speakers included Seth Godin, Marianne Williamson, Deepak Chopra, Alexandria Ocasio-Cortez, Reggie Watts, Sebastian Junger, Andrew Yang, Nouriel Roubini, Ndaba Mandela
Wrote, A/B tested, and analyzed campaigns to members, 20,000+ subscribers, prospects, leads
Emails included weekly programming newsletters, monthly editorial newsletters, sales campaigns, product launches, social impact initiatives, and announcements
Managed content for in-house iPads, mobile app, member portal, and member Facebook group
Collaborated with the design team on marketing collateral for coworking, hotel, and private event sales — landing pages, fact sheets, flyers, placards, calendars, menus, gifts, and more
Copy-edited magazine articles, website content, and social media posts
Worked with our PR agencies on media strategy, story pitches, and outreach
Working with strategists, art directors, creative directors and media planners, I produced social media content, created emails and wrote website copy for Mercedes-Benz, smartUSA, The Fresh Market, USAA, Whirlpool and others, as well as for new business pitches.
My first three months were dedicated to writing and producing social media content for Mercedes-Benz USA and smartUSA, primarily for Facebook, Twitter, Snapchat and Instagram.
Created and helped execute digital and integrated campaigns for JPMorgan Chase & Co and its Chase Freedom, Sapphire, Ink, Ultimate Rewards and Retail Banking lines of business. This primarily included direct marketing emails, website copy, social media posts and banner ads.
Developed campaigns for product launches, new services and more, from ideation through execution.
Routinely presented our work to clients and contributed to new business pitches.
Composed strategy briefs; created content calendars and wrote social media copy; ideated and pitched advocacy and fundraising campaigns
Analyzed client platforms and performance and made recommendations for improvement; worked closely with the paid media and analytics teams to provide quantitative measurements
Thought leadership: wrote posts for the agency blog; curated and disseminated industry news; gave press interviews; spoke at MediaPost Social Media Insider Summit
Social Media / Public Relations: managed all social channels and utilized them for customer service, community outreach and branding; wrote press releases and case studies; pitched local, national and niche publications and blogs; submitted management for conferences
Marketing / Communications: wrote and edited blog posts, a weekly 10,000-member newsletter and a quarterly report for agencies; created a weekly internal newsletter and Lunch & Learns; monitored all CRM metrics and reported to COO regularly; organized industry events and company activities
Secured placement on Crain's 2012 Fast 50 list, as the eighth fastest-growing private company in New York
Managed all day-to-day responsibilities for motion picture talent agent Matt DelPiano; includes rolling calls, scheduling, maintaining project and studio grids and writing script coverage and breakdowns
Interacted with clients, producers, directors, managers, agents, studio executives and talent
Pitched television and film projects to a range of CAA clients